What You Need to Launch a Successful Direct Sales Home Business

These days, there are a lot of direct sales business opportunities that you can start from home. The low start up cost and flexibility are attractive to business seekers. With less than $100 you’ll be in business within minutes. Some are even free to join.

Not everyone who starts a direct sales business is interested in building it big. Some are only interested in the product discounts. Some are hobby-ists and signed up for the fun of it. And some are serious business builders looking to earn a significant income.

Depending on what your financial goals are – once you’ve decided to join the direct selling industry, here are some vital things to keep in mind.

If you are serious about building it big, you’ll need to learn these three principles if you want to be a direct sales superstar.

#1 Entrepreneurial Mind-Set

Before you can succeed in business, you’ll need to adopt the entrepreneurial mind-set. If you’ve never been in business before, you’ll have to transition your thinking from an employee mind-set, to an entrepreneurial mind-set.

The first thing you need to adopt is patience while you ramp up your business. Having the self-motivation to work your business daily, the discipline to do what needs to be done, and the patience and trust that the rewards will come, is a huge mind-set shift.

Without this self-belief, you’ll sabotage any progress you’ve made, and eventually quit your business.

#2 Marketing Skills

The biggest mistake direct sellers make is leading by “sharing the products”. Products don’t sell themselves – marketing does. This isn’t the same as lack of enthusiasm. Enthusiasm is important but you can’t sell based on excitement alone.

Every successful company comes down to how strategic their marketing plan is in reaching their target audience.

Every successful product comes down to marketing. Just think of Apple and what Steve Jobs has done for iPod, iPhone, etc.

If no one knows about your products or business, you’re not in business. And this is the #1 reason why most direct sellers don’t succeed because it’s not lack of enthusiasm.

Most people that signed up already love their company products. Most people fail because they don’t know how to market their business beyond the old school method of selling to their “warm market”.

What Does this Mean for You?

Because you can’t build a sustained business from selling only to the people you know. You’ll need to learn marketing skills, specifically online marketing skills, in order to promote your business and attract new leads.

With cheap technology and the ease of using the internet – marketing online is where business is being done. The internet has completely changed the marketplace and everyone is online. People go online if they need to find a product or search for a business to start.

Recurring Income

Loving the products is important but as a business, you need recurring income, otherwise you’re forced to look for new business to generate consistent cashflow. That’s the difference between working hard versus working smart.

If you’re selling non-consumable products, make sure these are big ticket items so you can earn the highest commission. It’s a lot harder to find new customers than having customers that make repeat purchase on a monthly basis.

With so many direct sales companies to choose from, it’s in your best financial interest to match your interest with products that are consumable so that you can generate a consistent cashflow. If you’re selling home decor or jewelry, it’s tough to generate monthly sales.

With these three principles in mind, you’ll be more prepared and know what to expect in your new direct sales business. Preparation is key to your success.

How to Find a Winning Product That Sells Online

You can of course earn an excellent income online promoting other peoples products through affiliate marketing. However some people want to experience the excitement of developing, launching and selling their own products online. But before you start to develop a product, be sure there is a market for it.Firstly look for an untapped niche that receives a high volume of traffic. Do some keyword research using a search tool such as Google’s to determine what traffic certain phrases receive each month. By finding out exactly what people are searching for, you may be able to come up with a product that fits their needs. Search online for similar products to assess the level of competition and the strengths and weaknesses of competitors products. You need to pay particular attention to the prices of similar products.Match your product idea against the following criteria to determine if it will be a winner before you actually spend time and money creating it:-Does your product solve a problem? Can it do something that no other product can or do something better than its competitors? How is it unique compared to whats currently available and will it be available at a cheaper price?Will people easily understand the product and its benefits? The product has to make sense to people and they have to recognise what it can do for them.Could you describe your product as innovative and totally unique? Is there nothing else on the market quite like it? Of course a product can be successful even without being totally unique, but it will still need something that sets it apart from its competition.Is your product simple or highly complex? The best ideas tend to be quite simple and make people think why nobody has offered it before. A simple product is a little easier to explain and promote to potential customers. Of course there will be times when a complex product will work well depending on the type of niche and customer you are targeting.How large is the potential market for your product? The bigger the market, the greater the potential for sales. Although this can also mean increased competition, their are still markets with a widespread appeal which still remain untapped. Sometimes you may want to address a very targeted niche with a specialized product and this can still be profitable.Will the product appeal to people and sell all year round or is it a seasonal product? The greater the earning potential with a product that is in demand all year.If you are selling online, you need to think about how easy it is to deliver your product. Digital information products which are available instantly are ideal products to sell online. Once your product is ready and your site is set up properly, your business will run on autopilot making sales all day everyday.Is the product of sufficient quality? If the quality is poor you will get a lot of complaints and returns. You will not build up a good reputation or get the opportunity to make repeat sales. Get the quality right or all your research and hard work as gone to waste.So if you have done your research properly and found a potentially lucrative niche and analysed your product idea against the criteria above, then go ahead and develop or source a relevant and high quality product.

7 Tips On How To Launch A Product

Launching a product is a fun way to earn money online. You’ve just spent time creating this great product and you’re ready to help others with it. So now all you need is the right way to launch your product so that you get maximum views and convert your website visitors to customers. If you’re new to launching a product, then you can use these 7 tips to give your marketing efforts maximum impact and generate a good return on investment.

1. Ensure that every aspect of your website is working properly. Load your product onto the website and then make sure that the checkout process is problem free. How many product creators are left red faced when they discover that their download isn’t working when it goes live? It’s then a scramble to get it sorted. Check everything before you launch to ensure that your customers do not experience any frustrations. They will remember.

2. Put articles out into the blogosphere. Write articles every week and post them everywhere you can. Use article directories like EzineArticles, Go Articles and guest post wherever you can get a spot. Aim to generate as much buzz as possible for your product launch. Get your campaign noticed by others by posting articles to grab their attention.

3. Comment on other blogs. Sign up to be notified about new blog posts and stay in touch with the latest developments in your niche. When you see a new blog pop up from someone who gets a lot of traffic, go and make a comment immediately, adding to the discussion. Keep your comment concise – it should not be longer than three short paragraphs. If you write a book on the person’s blog, chances are that people will overlook it. The reason this strategy is effective is that you want to be close to the top of the discussion comments so others will see the value in your comment and visit your website.

4. Use the social networks. Tweet it often. Tweet it a few times everyday during your launch so you receive traffic to your website. Twitter users often scroll right over some tweets so space yours out across the day to catch them at different times. Talk about your product on Facebook too and post excerpts or advice to your followers there.

5. Post in forums. If you’ve joined some forums online, change your signature to a catchy headline based on your product with a link to your page. You can have a copywriter come up with a post for you to include in the forum if they allow you to make offers to others there.

6. Advertise on major networks. You can advertise on Google and on popular blogs. There’s a lot of discussion about advertising, but there’s no doubt that it does work. Businesses wouldn’t buy it if it didn’t bring some return on investment. The key is hiring someone who can write an effective headline for your ad that grabs attention. Alternatively, you can write it yourself. Split test the ads to see which one is the best performer and tweak it during your product launch. Don’t give up. Persevere until you get the right headline that draws people into your website so that they buy your product.

7. Write case studies and press releases. People love case studies. You can even post these in article directories. Post your press releases into all the databases that will accept them. When launching your product try and get as much media attention and social proof as possible.

These 7 tips will ensure that you get maximum impact when launching your product and so generate increased income for your business.