Four Stages of Product Life Cycle – How Do They Affect Your Product?

Not all products adhere to life cycle as referred to in the concept books but nonetheless product life cycle is a great subject if you are involved with advertising planning. Usually, product life cycle is split in 4 phases referred to as intro, development, maturity and decline phase.Many of these 4 phases have various traits, and a different set of possibilities and requirements. Being an internet marketer a person’s duties and problems keep altering because the item moves from one phase to a different one. Let us take a glance at many of these stages in fine detail.Stage of IntroThis is at least one phase that is available in every product life, some moves on towards the development and then maturity phase and some goes on to decline phase immediately after the intro. It’s the roughest one for those responsible for advertising.Plenty of study, expenses and preparing are essential at this time, unless of course you are going to start an in-demand item with no competitors (although this kind of ideal situations can be found just in theories). Nowadays you need to produce the need instead of cashing on it. Introductory phase state exhibits little if any product sales and the business make absolutely no real revenue.Stage of DevelopmentFollowing the intro, arrives the development phase. It is now time when product sales increases however this celebratory time period ends quickly as the more and more product sales work as a magnet, bringing in more competitors into the marketplace.Comparable items starts appearing and you’re simply forced to concentrate constantly on aggressive advantages which can be cost reduction, useful features or some other improvements. Company makes profits however the advertising division needs to strive to sustain it.Maturity StageIt is now time when product has attained its peak; meaning the merchandise has accomplished significant edge on its rivals; nevertheless I am not saying “mission accomplished” for advertising individuals. Actually pressure is very much there to prolong this phase.Understanding that whenever a new rival will step in the marketplace with better item, administration must keep close track of the marketplace and ensure there is no loophole for the rivals to take advantage of.DeclineNot every items needs to go through decline, we are well aware of numerous items that haven’t vanished from the marketplace since the day they were launched, because of the continuous innovativeness and extensive ads. Regardless, decline phase arrives when for some reasons the product sales begin reducing; the reasons could be some new and better alternative or decreasing need.

How to Find a Winning Product That Sells Online

You can of course earn an excellent income online promoting other peoples products through affiliate marketing. However some people want to experience the excitement of developing, launching and selling their own products online. But before you start to develop a product, be sure there is a market for it.Firstly look for an untapped niche that receives a high volume of traffic. Do some keyword research using a search tool such as Google’s to determine what traffic certain phrases receive each month. By finding out exactly what people are searching for, you may be able to come up with a product that fits their needs. Search online for similar products to assess the level of competition and the strengths and weaknesses of competitors products. You need to pay particular attention to the prices of similar products.Match your product idea against the following criteria to determine if it will be a winner before you actually spend time and money creating it:-Does your product solve a problem? Can it do something that no other product can or do something better than its competitors? How is it unique compared to whats currently available and will it be available at a cheaper price?Will people easily understand the product and its benefits? The product has to make sense to people and they have to recognise what it can do for them.Could you describe your product as innovative and totally unique? Is there nothing else on the market quite like it? Of course a product can be successful even without being totally unique, but it will still need something that sets it apart from its competition.Is your product simple or highly complex? The best ideas tend to be quite simple and make people think why nobody has offered it before. A simple product is a little easier to explain and promote to potential customers. Of course there will be times when a complex product will work well depending on the type of niche and customer you are targeting.How large is the potential market for your product? The bigger the market, the greater the potential for sales. Although this can also mean increased competition, their are still markets with a widespread appeal which still remain untapped. Sometimes you may want to address a very targeted niche with a specialized product and this can still be profitable.Will the product appeal to people and sell all year round or is it a seasonal product? The greater the earning potential with a product that is in demand all year.If you are selling online, you need to think about how easy it is to deliver your product. Digital information products which are available instantly are ideal products to sell online. Once your product is ready and your site is set up properly, your business will run on autopilot making sales all day everyday.Is the product of sufficient quality? If the quality is poor you will get a lot of complaints and returns. You will not build up a good reputation or get the opportunity to make repeat sales. Get the quality right or all your research and hard work as gone to waste.So if you have done your research properly and found a potentially lucrative niche and analysed your product idea against the criteria above, then go ahead and develop or source a relevant and high quality product.

Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.