7 Tips On How To Launch A Product

Launching a product is a fun way to earn money online. You’ve just spent time creating this great product and you’re ready to help others with it. So now all you need is the right way to launch your product so that you get maximum views and convert your website visitors to customers. If you’re new to launching a product, then you can use these 7 tips to give your marketing efforts maximum impact and generate a good return on investment.

1. Ensure that every aspect of your website is working properly. Load your product onto the website and then make sure that the checkout process is problem free. How many product creators are left red faced when they discover that their download isn’t working when it goes live? It’s then a scramble to get it sorted. Check everything before you launch to ensure that your customers do not experience any frustrations. They will remember.

2. Put articles out into the blogosphere. Write articles every week and post them everywhere you can. Use article directories like EzineArticles, Go Articles and guest post wherever you can get a spot. Aim to generate as much buzz as possible for your product launch. Get your campaign noticed by others by posting articles to grab their attention.

3. Comment on other blogs. Sign up to be notified about new blog posts and stay in touch with the latest developments in your niche. When you see a new blog pop up from someone who gets a lot of traffic, go and make a comment immediately, adding to the discussion. Keep your comment concise – it should not be longer than three short paragraphs. If you write a book on the person’s blog, chances are that people will overlook it. The reason this strategy is effective is that you want to be close to the top of the discussion comments so others will see the value in your comment and visit your website.

4. Use the social networks. Tweet it often. Tweet it a few times everyday during your launch so you receive traffic to your website. Twitter users often scroll right over some tweets so space yours out across the day to catch them at different times. Talk about your product on Facebook too and post excerpts or advice to your followers there.

5. Post in forums. If you’ve joined some forums online, change your signature to a catchy headline based on your product with a link to your page. You can have a copywriter come up with a post for you to include in the forum if they allow you to make offers to others there.

6. Advertise on major networks. You can advertise on Google and on popular blogs. There’s a lot of discussion about advertising, but there’s no doubt that it does work. Businesses wouldn’t buy it if it didn’t bring some return on investment. The key is hiring someone who can write an effective headline for your ad that grabs attention. Alternatively, you can write it yourself. Split test the ads to see which one is the best performer and tweak it during your product launch. Don’t give up. Persevere until you get the right headline that draws people into your website so that they buy your product.

7. Write case studies and press releases. People love case studies. You can even post these in article directories. Post your press releases into all the databases that will accept them. When launching your product try and get as much media attention and social proof as possible.

These 7 tips will ensure that you get maximum impact when launching your product and so generate increased income for your business.