New Product Launch Plan Tips

If you are developing a new product launch plan in order to sell products online or from a brick and mortar store there are a few things that are standard procedure and will help keep you on track.

The primary thing you want to do to promote online sales is develop a website to promote the product launch and offer your potential customers a chance to peek at the product before it is available to others. This advance look makes the potential buyer feel like they are part of an elite group of people who know a secret. This will encourage customer loyalty.

One very useful tool to create publicity is to write a professional press release. When you write a press release for your launch you will want to view your product from the angle of a news director. Look for the deeper story behind your product, not just the sales pitch. They won’t care about your sales pitch, they just want to tell the world a story and if you have one ready for them to tell, then your chances of being included in the news will be great!

Another great way to attract new customers that are not currently on your mailing list is to look for a Joint Venture Partner that is willing to cross-promote your product. This will prove to be a win-win situation since you will have someone else selling for you who is reaching their own customer list with a product that they are also endorsing. It also gives the Joint Venture partner another product to offer their existing customer base.

If you start building a strategy prior to launch, then you are more likely to have a great experience and you will most likely start creating a steady stream of business that you never thought was possible. Always remember the importance of having a solid plan.

Vital Elements to Consider When Launching a New Website

The Internet is a giant battlefield and your online business must develop a great website in order to survive. The best place to begin when deciding how to improve your website or develop a new one, is to think about how you can showcase your innovative product. It is important to create an exciting, energy-packed website that will give viewers an experience and make them want to use your services or buy your product. You should display why your business is the best at what you do. Branding is the main element that helps you establish this message. If you want your online business to make any impact on an already cluttered marketplace, then you need strong brand positioning and a catchy tagline that is short and sweet, informative and unique. For instance, if you are selling sports equipment, an effective tagline could be, “Changing the Way Fans Play!”Creating a Unique Positioning to Stand Out from the Competition
Focus on what your business has to offer that no other competitor in your field can do. It takes time to separate your business from the competition, but a great way to start is to establish in words how your product is different and better than the rest. What you come up with could work great as content on your homepage and web pages and help you develop new sales pitches or logo designs. Something as simple as choice of color field to complement your logo can impact how audiences view your site. If you have a product website, it could be effective to offer a sample product page to entice the viewer to want to see more product. You do not want to overwhelm your visitors, but creating a dynamic video can help showcase your products being used by the proper fan base.Password Protected Catalog to Sell More Product
If you are concerned about knock-off products, you could password protect your catalog pages. This also makes it so that interested visitors can request to gain access to the full catalog by contacting your business for a password. This enables you to screen the interested customers and establish a relationship with them to better sell your product. You can even set the password so it will automatically change each week for added security.Organization is a key factor in the success of any website development project. Moving through the development cycles of your site should be a learning experience that brings out the best of your product.

California Kid Makes $9800 With Overnight Internet Launch

No, he didn’t cash in by saving “noobie” Internet marketers from being pushed off a cliff by a sheriff gone mad. He didn’t blog for bucks at WEC martial arts featherweight championships. Neither did he do it all in one night. For anyone worried about getting laid off or downsized he’s an example of having a vision and work ethic that proves money can be made on the internet. People living paycheck to paycheck or in fear the axe is about to drop ought to listen up.

The California Kid (CK) had a gut feeling he could get off his dad’s “allowance” program by doing something huge online. He started sniffing around for the juiciest stories by the colossal Internet marketing gurus. He lapped up their wisdom like a hungry kitten on fresh cream.

It really didn’t seem that difficult to the CK. It was a matter of motivation – like get off the proverbial “massively multiplayer online game butt” and hop to it. He settled on the idea of a membership site because it would create residual income. The membership entailed joining a club that gave you the rights to a new “turnkey” website each month that was already set up to generate income from advertising revenues.

The CK chose this model because it would have long lasting value for his clients, making it a winner for everyone. He found some talent to help him create content and graphics for the sites and then approached the owner of an Internet marketing forum with a deal.

He offered the gentleman a percentage of the sales in exchange for promoting the membership product on his forum. To the CK’s surprise the chap (a citizen of the U.K.) agreed.

Before the story continues it’s time to “fess” up. The CK was not really getting an allowance at the time – he was experiencing a decent level of success in the field of search engine optimization working for some Fortune 1000 companies. He didn’t sit around playing computer games, but he was living with his parents.

Before he went to sleep that night he told his mom about his venture but she didn’t get it. He sent out his prelaunch notice to the minuscule list he had managed to build on his own and was thrilled when he sold 2 memberships. He went to bed clutching the knot in his gut, knowing the big launch from his U.K. partner’s forum was scheduled to happen while he was asleep.

The next morning the CK opened up his email account and freaked. The membership had sold out and he had a waiting list of 400 people. $9,800 was sitting in his online account. The CK’s message for us is this: find a market of hungry people and focus on finding a product that gives them a solution to something in their life that matters. The more people you can help along your road to success, the wealthier you will become.