The Importance of Market Research Before Launching a New Product Or Service Online

Those interested in the online world as a platform often spend a good part of their preparation to find the ideal product to sell online. They want a product that sells easily and generates comfortable profit margins. Let’s not waste more time: such a product does not exist. The problem is that these people are asking the wrong question.

Internet marketing is not about the “best product” nor “the best type of products”. We must take the problems in the other direction and ask ‘to who am I selling? ” If you first choose the product, you’ll have to define a strategy in relation with this product and create a site around that product. It is therefore obvious that if the product is not a success, everything should be restarted from the beginning.

Remember that your goal when selling online is to persuade a prospect to buy a product. Choosing the prospect in question is therefore your first goal when trying to sell online and for several reasons. First, these prospects are people that you know the characteristics – since you’ve a product that might interest them and with whom you want to work and spend time. These are people you know and understand. You know how to approach them and how to treat them. You know how and when you can continue to argument and when you have to shut up.

Because if you know these people, you can easily determine what they need, and your choice of product is therefore obvious and immediate. What’s more, you know that your prospects will be interested in the product.

You should ask the following questions:

– Who do you want to talk?

– Who do you want to spend time?

– What types of people you drive?

Answer these questions as accurately as possible. Now that you know who you are talking, you also know how to show them what you have to sell You know their needs and you can even talk with them to get their views on ideas. Your target audience will be more precise, the more you narrow your niche, the more you are likely to succeed because you will then be in a strength position, knowing perfectly the market, prospects and having the product that responds perfectly to this group.

How to create a new product for a new audience? Well its not very hard. Use tools like Wordtracker or Keywords Discovery to find what people are searching for. Once you find what people are looking for online try to develop a product that might interest these people. That way you assure your product to be successful when you laugh it. Why? because you already know that there is a demand for such a product or service. The key to make money online is to target the right audience with the right product. Plain and simple. So why many internet marketers fail online? Because they are not making market research before launching a new product or service.

To Your Success!

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How to get a five star rating for your refrigerator

Do you want to more customers to take a look at your refrigerator and say – I will take that one? if you do, then you know that it’s only possible if you have a five star rating for energy efficiency.

Let’s discuss how you can obtain via a simple BEE certification process.

What is BEE Certification?

The Bureau of energy Efficiency oversees the promotion and development of innovative ways to converse energy in India. Ever since the economic boom of 2002, when most customers started buying elite home appliances like refrigerators, it was the BEE’s idea to institute a BEE certification.

As per the rules of certification, manufactures of those appliances that fall under BEE had to obtain a BEE certification – star rating for energy efficiency for individual appliance. The Bureau implements three steps to issue the license:

1. Assessment of application

2. Assessment of the brand

3. Assessment of the product

Once your refrigerator has gone through these assessments, only then it would get the star rating that you deserve.

Assessment of application

The first step of BEE registration process is testing the product on your own. Reach out to a lab that has accreditation from NABL, for they are the ones most trusted by the government. Let the lab run an un-biased test on your refrigerator. Along with information about the quality of this product, you’d also find out the efficiency of your refrigerator. If you think that the consumption is high, you can instruct your engineers to come up with a feasible solution.

Once you have a solution and have implemented it and, it has yielded the right efficiency that you sought, now comes the time to file the application. The steps are as follows:

1. Go to the official website of Bureau of Energy Efficiency

2. Hover your mouse across the panels until you find a menu with an option that says “BEE certification”

3. When you do, select the option and you’ll go the brand registration application form.

4. Before you can file the application, the portal requires you to register and login to the site.

5. Do so and proceed with the application filing.

6. Once you’ve filled the application form, you’ll receive prompts to upload documents.

7. Upload the requisite documents that include the following:

a. Certificate of incorporation of your business or any other business identity proof

b. Trademark registration certificate if you have it.

c. BIS certificate for the product you manufacture

d. SSI certificate

e. Details of your manufacturing facility

8. Submit the fee and the application online

As soon as you submit the application, you’ll receive a notification stating the timeline within which your application will run through the assessment.

During assessment, the application details are carefully scrutinized. If no errors have been made, the BEE would start looking into your brand.

Assessment of your brand

Details that you provide during the previous section : BIS certification and details of the manufacturing factory are ways to assess your brand. The Bureau uses these documents to put your facility under the microscope to see whether you employ responsible trade practices. If you do, you obtain BEE certification for your refrigerator’s brand.

Assessment of the product

After the Bureau approves your brand, it grants you permission to get model assessment – which leads to star rating for your refrigerator. The steps for it are as follows:

1. Use your user credentials to access your BEE dashboard

2. Click on Model Registration

3. Enter the specifics of the refrigerator model

4. Apply for star rating.

5. IF you have multiple models of refrigerators for which you seek star rating, you can add them here.

6. Submit the application form and the prescribed fees per model

7. Take the printout of the application

8. Deliver the printout to the BEE along with the following:

a. BEE brand registration certificate

b. Test report of the model

c. Sample of the model.

The sample or samples will go through assessment. Here, you’d know how much effective innovation you have implemented to increase the efficiency of your refrigerator. Once the assessment is finished, you will obtain the star rating for your product.

Conclusion

To get the a five star rating for your refrigerator, you need to be innovative about energy efficiency. Only then you’ll obtain the rating you deserve. However, don’t ignore the right BEE registration process. Missing the documents, entering the wrong detail and other such issues during the process can delay the process. For further help, contact Registrationwala.

How to Find a Winning Product That Sells Online

You can of course earn an excellent income online promoting other peoples products through affiliate marketing. However some people want to experience the excitement of developing, launching and selling their own products online. But before you start to develop a product, be sure there is a market for it.Firstly look for an untapped niche that receives a high volume of traffic. Do some keyword research using a search tool such as Google’s to determine what traffic certain phrases receive each month. By finding out exactly what people are searching for, you may be able to come up with a product that fits their needs. Search online for similar products to assess the level of competition and the strengths and weaknesses of competitors products. You need to pay particular attention to the prices of similar products.Match your product idea against the following criteria to determine if it will be a winner before you actually spend time and money creating it:-Does your product solve a problem? Can it do something that no other product can or do something better than its competitors? How is it unique compared to whats currently available and will it be available at a cheaper price?Will people easily understand the product and its benefits? The product has to make sense to people and they have to recognise what it can do for them.Could you describe your product as innovative and totally unique? Is there nothing else on the market quite like it? Of course a product can be successful even without being totally unique, but it will still need something that sets it apart from its competition.Is your product simple or highly complex? The best ideas tend to be quite simple and make people think why nobody has offered it before. A simple product is a little easier to explain and promote to potential customers. Of course there will be times when a complex product will work well depending on the type of niche and customer you are targeting.How large is the potential market for your product? The bigger the market, the greater the potential for sales. Although this can also mean increased competition, their are still markets with a widespread appeal which still remain untapped. Sometimes you may want to address a very targeted niche with a specialized product and this can still be profitable.Will the product appeal to people and sell all year round or is it a seasonal product? The greater the earning potential with a product that is in demand all year.If you are selling online, you need to think about how easy it is to deliver your product. Digital information products which are available instantly are ideal products to sell online. Once your product is ready and your site is set up properly, your business will run on autopilot making sales all day everyday.Is the product of sufficient quality? If the quality is poor you will get a lot of complaints and returns. You will not build up a good reputation or get the opportunity to make repeat sales. Get the quality right or all your research and hard work as gone to waste.So if you have done your research properly and found a potentially lucrative niche and analysed your product idea against the criteria above, then go ahead and develop or source a relevant and high quality product.